Most Common E-Commerce SEO Mistakes to Avoid
SEO is not a science but rather an art. Building your website for SEO success isn’t about setting up certain parameters, but rather about a combination of proper planning, thoughtfully-researched keywords, effective content marketing techniques and insightful blog posts. Many people are unaware of some of the most common e-commerce SEO mistakes that businesses make. This blog post will discuss these mistakes and even provide certain sanctions for avoiding them.
In this blog post you'll be going through the most common mistakes you can make trying to optimize your online store for search engines. From how to name your shop correctly to more advanced tactics like URL length and meta tags, this article will give you everything you need to know about SEO ranking for your site for success in the long run.
- As with all crafts, the best way to get started is to use a template.
- You can either import an existing HTML template, or you can create a new one from scratch. To do this, select "HTML" from the Templates drop down menu at the top of your screen.
- Next, add some basic HTML code to have something that resembles your current shop's structure.
- Here you can also choose the page type of your new page. This will create a new page with all the basic elements.
- Then try and find the most relevant CSS style sheet or add your own one to create that professional look and feel that customers have grown accustomed to seeing these days.
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Errors to avoid:
1. While making H1 Tags
The most important element of your HTML template is the H1 heading tag. The H1 heading tag is used to define the title of a particular web page. Think of it as the one sentence summary that sums up what you want users to be able to find on your website. The first thing to make sure of when implementing an H1 tag into your HTML template is that it fits with the rest of your content - it should be relevant, not too long and contain just a few words that accurately describe what product or service you’re offering.
There’s no need to be too complicated with your H1 tag. In fact, as long as it suits your business, you can make it pretty short and sweet. The best part about it is that you can use it for every page on your store. So if you want customers to find what they’re after really quickly, then using the right H1 title is a good place to start!
2. In page names and descriptions
The second part of the SEO optimization is to make sure your pages are correctly named and described. Page names are the first thing visitors will see, so if you’re not careful then it could turn off potential customers even before they read your content! Just like with H1 tags, page names should be short, relevant and easy to understand. Making your page names too long or too complicated could be enough to scare away potential buyers. But it’s not just about page names - descriptions are also important for SEO.
Whenever someone searches for a product or service, they’ll most likely want to know what your store is all about. So it’s essential that you make the right decision when naming and describing your pages to keep on page optimization intact.
Page names should tell potential customers what they’re in for, while the description should detail how you can benefit from the purchase - as an example: "The perfect solution to fixing your cracked phone screen!"
3. Choosing the Correct Keywords and Keyword Research
When trying to achieve higher SEO ranking, keep your keywords, phrases and phrases words relevant and updated as it is essential. It's important to know how long you should use your keyword phrases in comparison to the number of times that you use them on your store. As a rough estimate, it's safe to say that you can use them at least twice in every blog post or article that you post on your website.
Once you start to see positive results from your hard work, make sure to keep up with it! Spend a little extra time on each product page and ensure its descriptions are as accurate as possible.