Google Ads 30 May, 2023

Exploring Google Ads Display Network: Expanding Your Reach Beyond Search

Unlock the power of Google Ads Display Network to expand your reach beyond search. Discover advanced targeting options, diverse ad formats, and effective strategies to maximize brand visibility and engagement. Explore how Google Ads Display Network can take your advertising efforts to new heights.

Exploring Google Ads Display Network: Expanding Your Reach Beyond Search


In today's digital landscape, online advertising plays a crucial role in reaching and engaging with potential customers. While Google Ads is widely known for its search advertising capabilities, many businesses overlook the immense potential of the Google Ads Display Network. In this blog post, we will delve into the world of Google Ads Display Network and explore how it can help you expand your reach and boost your online advertising efforts. From understanding the basics of display advertising to leveraging advanced targeting options, we will provide you with valuable insights to make the most out of this powerful advertising platform.

What is the Google Ads Display Network?

The Google Ads Display Network is an extensive collection of websites, mobile apps, and video platforms where advertisers can showcase their ads. It reaches over 90% of internet users worldwide, making it an ideal platform to extend your brand's visibility beyond search engine results pages (SERPs). By utilizing visual and interactive ad formats, businesses can captivate their target audience and drive brand awareness.

Benefits of Google Ads Display Network

Wider Reach: Unlike search ads that are limited to SERPs, the Display Network offers access to millions of websites and apps across various industries, enabling you to connect with potential customers at different touch points throughout their online journey.

Diverse Ad Formats: The Display Network supports a wide range of ad formats, including responsive ads, image ads, video ads, and interactive ads. This versatility allows you to create visually appealing and engaging advertisements tailored to your audience's preferences.

Advanced Targeting Options: Google Ads Display Network provides robust targeting capabilities, such as demographic targeting, affinity audiences, in-market audiences, and contextual targeting. These features allow you to refine your audience segmentation and display your ads to the most relevant users.

Exploring Key Features and Platforms

Google Display Ads: Google Display Ads is a platform within Google Ads that allows advertisers to create and manage display campaigns. It offers various targeting options, ad formats, and bidding strategies to maximize ad performance.

Google Display Network: The Google Display Network is the collection of websites, apps, and platforms where Google Display Ads are shown. It provides an extensive reach and targeting capabilities to effectively engage with your target audience.

Google Ads Account: A Google Ads account is essential for accessing and managing your display campaigns. It provides you with the tools and interface to create, monitor, and optimize your ads on the Display Network.

Google Ad Manager: Google Ad Manager is an advanced ad management platform that helps publishers and advertisers streamline their display advertising operations. It offers features such as inventory management, ad targeting, and reporting for efficient monetization and optimization.

Local Service Ads: Local Service Ads (LSAs) are a specialized ad format designed for local businesses. They prominently showcase service-based businesses in search results, connecting them with potential customers seeking local services.

Strategies for Successful Display Network Advertising

Define Your Campaign Goals: Clearly outline your advertising objectives, whether it's brand awareness, lead generation, or driving website traffic. This will help you structure your campaigns and choose the most appropriate ad formats and targeting options.

Ad Design and Messaging: Craft visually appealing ads that align with your brand identity and resonate with your target audience. Incorporate compelling messaging and strong calls-to-action to encourage engagement and clicks.

Precise Audience Targeting: Leverage Google's targeting options to narrow down your audience based on demographics, interests, and behaviors. Experiment with different targeting combinations to find the optimal audience for your ads.

Remarketing Campaigns: Implement remarketing campaigns to reconnect with users who have previously visited your website.

Optimize for Mobile: With the increasing use of mobile devices, ensure your ads are optimized for mobile screens. Create responsive ads that adapt to different screen sizes and leverage mobile-specific targeting options to effectively reach mobile users.


The Google Ads Display Network offers businesses a powerful platform to expand their reach beyond search and engage with a wider audience. With its extensive reach, diverse ad formats, and advanced targeting options, businesses can effectively boost brand awareness, drive traffic, and increase conversions. By defining your campaign goals, crafting visually appealing ads, and leveraging precise audience targeting, you can maximize the impact of your display advertising efforts.

Remember to continuously monitor and optimize your campaigns based on performance data to refine your targeting, ad creatives, and bidding strategies. With proper planning, strategic execution, and a deep understanding of the Google Ads Display Network, you can unlock its full potential and achieve your marketing objectives.

Incorporate the power of Google Display Ads, Google Display Network, and other relevant advertising platforms such as Local Service Ads and Google Ad Manager to create a holistic and effective digital advertising strategy. By diversifying your online advertising efforts, you can connect with your target audience at multiple touchpoints and drive business growth.

How to set up a display campaign on the Google Ads Display Network?

To set up a display campaign, log in to your Google Ads account and navigate to the Campaigns tab. Click on the "+ New Campaign" button, select the goal that aligns with your advertising objectives, and choose the "Display" campaign type. Follow the prompts to set your campaign budget, targeting options, ad formats, and ad creatives.

How to choose the right ad format for the Google Ads Display Network?

When selecting an ad format, consider your campaign goals and target audience. Responsive ads are a versatile option that automatically adjusts to fit various ad spaces. Image ads allow you to create visually appealing graphics. Video ads can engage users with compelling storytelling. Experiment with different formats to find the one that resonates best with your audience.

How to leverage advanced targeting options on the Google Ads Display Network?

To leverage advanced targeting options, navigate to the campaign settings in your Google Ads account. Under the "Audiences" section, you can explore demographic targeting, affinity audiences, in-market audiences, and contextual targeting. Assess your target audience and use these options to refine your targeting, ensuring your ads are shown to the most relevant users.

How to optimize display ads for mobile devices on the Google Ads Display Network?

To optimize display ads for mobile devices, ensure your ad creatives are mobile-friendly and responsive. Test your ads across various screen sizes and resolutions. Consider mobile-specific ad formats, such as mobile image ads or responsive ads that adapt to different screen sizes. Utilize mobile targeting options to reach users on their mobile devices effectively.

How to track the effectiveness of display campaigns on the Google Ads Display Network?

Google Ads provides robust reporting tools to track the effectiveness of your display campaigns. Use the "Campaigns" tab to access performance metrics and insights. Monitor key metrics such as impressions, clicks, conversions, and CTRs. Utilize conversion tracking and Google Analytics to measure the impact of your display ads on website goals and user behavior.

People also ask

The Google Ads Display Network is a vast collection of websites, mobile apps, and video platforms where advertisers can display their ads. It allows businesses to extend their reach beyond search engine results pages (SERPs) and engage with a wider audience through visually appealing ad formats.

While search ads appear on search engine results pages (SERPs) based on specific search queries, the Google Ads Display Network enables advertisers to display ads across a network of websites, mobile apps, and video platforms. It offers a broader reach and allows for visually appealing ad formats beyond text-based search ads.

  • The Google Ads Display Network offers several benefits, including:
  • Expanded Reach: Reach potential customers beyond search engine users.
  • Diverse Ad Formats: Utilize visually appealing ad formats like image ads, video ads, and interactive ads.
  • Targeting Capabilities: Refine your audience targeting based on demographics, interests, and behaviors.
  • Brand Awareness: Increase visibility and recognition for your brand.
  • Remarketing Opportunities: Reconnect with users who have previously visited your website.

Yes, you can target specific locations with display ads on the Google Ads Display Network. You can choose to target specific countries, regions, cities, or even customize your targeting to specific radiuses around a location.

The Google Ads Display Network offers various targeting options, including demographic targeting, affinity audiences, in-market audiences, and contextual targeting. These options allow you to refine your audience segmentation and display your ads to the most relevant users.

Related Post


Privacy Policy

Effective date: December 02, 2018

Artistic Bird (us, we, or our) operates the website (the "Service").

This privacy policy has been ordered to more readily serve individuals who are worried about how their Personally identifiable information (PII) is being utilized on the web. As used in US protection law and data security, PII can be utilized alone or with other data to distinguish, contact, or find a solitary individual or recognize a person in a setting. Kindly read our security strategy cautiously to get a reasonable comprehension of how we gather, use, ensure, or handle your Personally Identifiable Information as per our site.

We use your data to provide and improve the Service. Using the Service, you agree to this policy's collection and use of information. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected


Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Cookies and Usage Data
Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data, including a unique anonymous identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and improve and analyze our Service.

You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, you may not use some portions of our Service if you do not accept cookies.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Please visit our Cookies Policy Page for more information about the cookies we use and your choices regarding cookies.

Use of Data

Artistic Bird uses the collected data for various purposes:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues
Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers outside your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside India and choose to provide information to us, please note that we transfer the data, including Personal Data, to India and process it there.

Your consent to this Privacy Policy, followed by your submission of such information, represents your agreement to that transfer.

Artistic Bird will take all steps reasonably necessary to ensure that your data is treated securely and following this Privacy Policy. No transfer of your Personal Data will take place to an organization or country unless adequate controls exist, including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

Artistic Bird may disclose your Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation.
  • To protect and defend the rights or property of Artistic Bird.
  • To prevent or investigate possible wrongdoing in connection with the Service.
  • To protect the personal safety of users of the Service or the public.
  • To protect against legal liability.
Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics
  • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its advertising network.
  • You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
  • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:
Links To Other Sites

Our Service may contain links to other sites that we do not operate. If you click on a third-party link, you will be directed to that third-party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for third-party sites or services' content, privacy policies, or practices.

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions:

  • Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
  • Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
  • Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
  • Vital interests: Processing Personal Data is necessary to protect Your vital interests or another natural person.
  • Public interests: Processing Personal Data is related to a task carried out in the public interest or the exercise of official authority vested in the Company.
  • Legitimate interests: Processing Personal Data is necessary for the legitimate interests pursued by the Company.

In any case, the Company will gladly help clarify the specific legal basis that applies to the processing, mainly whether the provision of Personal Data is a statutory or contractual requirement or a requirement necessary to enter into a contract.

Your Rights under the GDPR

The Company undertakes to respect your personal data confidentiality and guarantee. You can exercise Your rights.

You have the right under this Privacy Policy, and by law, if You are within the EU, to:

  • Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, you can access, update or request the deletion of Your Personal Data directly within Your account settings section. Please contact us to assist you if you cannot perform these actions yourself. This also enables You to receive a copy of the Personal Data We hold about You.
  • Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information. We hold about You corrected.
  • Object to processing of Your Personal Data. This right exists where we rely on legitimate interest as the legal basis for Our processing. There is something about Your particular situation which makes You want to object to our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Data for direct marketing purposes.
  • Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
  • Request the transfer of Your Personal Data. We will provide to You, or to a third party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information that You initially provided consent for Us to use or used the information to perform a contract with You.
  • Withdraw Your consent. You have the right to withdraw Your consent to use your Personal Data. If You cancel Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.

Exercising Your GDPR Data Protection Rights

You may exercise your access rights, rectification, cancellation, and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. If you are in the European Economic Area (EEA), please contact your local data protection authority in the EEA for more information.

COPPA (Children Online Privacy Protection Act)

Our Service does not address anyone under 18 ("Children").

We don't intentionally gather recognizable data from kids or anybody younger than 18. Please contact us if you are a parent or guardian and know that your Children have provided us with Personal Data. If we become mindful that we have collected Personal Data from children without confirmation verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will notify you via email and a prominent notice on our Service before the change becomes effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. This Privacy Policy changes are effective when posted on this page.

Contact Us

If you have any questions regarding this Privacy Policy, you may contact us using the information below.

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