Conversion window settings for conversions imported from Google Analytics 4 (GA4) in Google Ads will be automatically updated to match those of GA4.
What is a Conversion Window
A conversion window is the period after an ad interaction (such as a click or video view) during which a conversion is recorded (such as a purchase). Conversion window settings for imported conversions from GA4 can be configured independently in Google Ads and GA4. This can lead to discrepancies between the performance reports of each of these platforms.
Details of the change
On March 31, 2023, will be automatically updated the conversion window settings in Google Ads to match those in GA4. Contact the Google Support team and provide your Google Ads admin account's customer ID and your Google Analytics property ID if you do not want this modification to take effect.
Changes can be made to the conversion window settings in the GA4 user interface after March 31, 2023.
Are you concerned about the impending changes and want to ensure that your account is ready to adapt?
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