A great meal is cooked with a great recipe. Same is the case with your landing pages. If you are applying a recipe of curd rice, you cannot expect it to taste like biryani.
A great meal is cooked with a great recipe. The same is the case with your landing pages. If you are applying a curd rice recipe, you cannot expect it to taste like biryani.
Landing pages are one of the essential elements of lead generation. Although these most companies do not give it due weightage, they give more importance to the website`s homepage. After all, the homepage is the first impression of your website.
However, according to some studies, the average conversion from a website is typically between 1% to 3% which is way too less. Then why do businesses rely on the homepage for conversions?
Have a landing page!
Do you want to know why?
A landing page provides a targeted platform for converting maximum visitors into leads. It contains the right message for your target audience. But not all landing pages reverse, and the reason is poor design thinking.
While creating a good landing page is not rocket science - but it does take some thought.
Let us check out the essential elements to build a perfect landing page.
Before you even start putting together your landing page, you need first to determine what you want to achieve - whether you want people to subscribe to your blog, newsletter, or you want to market a new product or service? Promote an offer on a subscription?
Once your objective is clear, you need to decide your message. In other words, if the purpose of your landing page is to increase blog subscription, you need to think about how your blog will help your users or how it will solve their problems.
Now that the message is in place, start your keyword research. Find out what keywords your users type when searching for solutions to the problem that your product, service, or subscription can solve?
So, now your goal, message, and keywords are finalized, it`s time to decide the conversion elements you want to have on your landing page, like CTA, lead form, a video, or an infographic may be.
With everything in place, you can start designing your landing page.
1. Headline – A headline is the first thing you can use to arouse interest, grab attention and improve understanding. It induces a user to stay and learn more about your offerings. Here is what your headline needs to do:
It is important to note that if your headline supplements your image, you can keep your copy short – no need to give details.
2. Images and Videos – Visual content is the most crucial ingredient of a landing page. This is because a human brain process pictures 60,000 times faster than a page full of text. This means images have the power to grab user attention almost quickly. It would help if you keep a few things in mind while using images on your landing page:
3. CTA – A powerful call to action button is essential for a high-converting landing page design. This is the element that can lead to conversions. Hence, you need to be careful and act smartly while creating a CTA button. A good CTA button stands out in terms of color, size, and, most importantly, message. Here are a few things to note while creating a powerful CTA.
One of the best examples:
Look at the CTA text and how this button contrasts red, which stands out from the greys and whites of its surroundings. The message is too crisp yet conveys clearly.
4. Guarantee – A guarantee can help people feel good about your brand while they are on your landing page, regardless of what it is. It improves the chances of conversion. Here is what you need to consider:
Modes of contact – A good landing page allows you to contact them anytime and in multiple ways. Hence, while designing your landing page, don`t forget to add contact mediums. Some businesses give contact numbers, email addresses, office addresses, and some even have popups where a customer support executive asks if they can be of help, live support chat. This shows your business is legit;this assures your customer to win their loyalty.
The Bottom Line
A highly converting landing page is where you can generate business and revenue. This is the place where most action happens. Hence, keep these vital landing page design strategies in mind to increase conversions.
Creating the best landing page is no rocket science if you know the best practices.