Ranked SEO 31 May, 2023

The Role of Link Building in SEO: Strategies to Earn Quality Backlinks and Boost Rankings

Discover the vital role of link building in SEO and learn effective strategies to earn quality backlinks, boost your website's rankings, and enhance online visibility. Explore guest blogging, relationship building, creating linkable content, and leveraging broken link opportunities for successful link building.

The Role of Link Building in SEO: Strategies to Earn Quality Backlinks and Boost Rankings


In the ever-evolving world of SEO, link building continues to play a significant role in determining a website's rankings and overall visibility in search engine results. Quality backlinks act as a vote of confidence for search engines, indicating that your website is authoritative and trustworthy. However, link building is not just about quantity;it's about earning high-quality backlinks from reputable sources. In this blog post, we will delve into the importance of link building in SEO and explore effective strategies to earn valuable backlinks that can elevate your website's rankings.

Understanding the Power of Backlinks

Backlinks are external hyperlinks that direct users from one website to another. Search engines view these links as votes of confidence, indicating that other websites find your content valuable and trustworthy. When reputable websites link back to yours, it signals to search engines that your website is worth ranking higher in search results. However, not all backlinks are created equal. Quality backlinks from authoritative and relevant sources hold more weight than low-quality or spammy links. Therefore, it's essential to focus on building a strong backlink profile.

Guest Blogging and Contributing to Authority Websites

One of the most effective link building strategies is guest blogging or contributing to authority websites in your niche. By providing valuable and unique content to these websites, you can include a link back to your own website within the author bio or within the body of the article itself. This not only helps you gain exposure to a broader audience but also earns you a high-quality backlink. When selecting websites to contribute to, prioritize those that have a good reputation, high domain authority, and a relevant audience.

Building Relationships and Networking

Building relationships with influencers, bloggers, and industry leaders can be invaluable for link building. By engaging with these individuals through social media, commenting on their blog posts, or attending industry events, you can establish connections and present opportunities for collaboration. These relationships may lead to guest blogging opportunities, interviews, or mentions on their websites, resulting in quality backlinks. Remember, genuine engagement and providing value are key to building lasting relationships and earning organic backlinks.

Creating Linkable Content and Infographics

Creating linkable content is an excellent way to attract natural backlinks. Develop high-quality, informative, and shareable content that stands out in your niche. This can include in-depth guides, research papers, case studies, or industry reports. Additionally, visual content like infographics can be highly shareable and link-worthy. Embed social sharing buttons and make it easy for users to link back to your content. Promote your content through various channels, including social media and email marketing, to increase its visibility and chances of gaining backlinks.

Broken Link Building

Broken link building involves finding broken links on other websites and suggesting your own content as a replacement. Use tools like Check My Links or Ahrefs to identify broken links within your niche. Once you find a broken link, create a relevant piece of content on your website that can serve as a suitable replacement. Reach out to the website owner or webmaster and inform them about the broken link while suggesting your content as a valuable replacement. This strategy provides a win-win situation by helping website owners fix broken links and earning you a quality backlink.


In the world of SEO, link building remains a crucial factor for achieving higher rankings and driving organic traffic to your website. By adopting effective link building strategies such as guest blogging, relationship building, creating linkable content, and leveraging broken link opportunities, you can earn quality backlinks from authoritative sources. Remember, the focus should always be on earning valuable backlinks rather than engaging in black hat tactics or spammy link-building practices. Quality over quantity is the key to success in link building. As search engine algorithms continue to evolve, they become more adept at identifying and penalizing websites that engage in manipulative link-building strategies.

Remember, link building is not a one-time task but an ongoing process. Continuously seek opportunities to earn backlinks from high-quality websites, engage in content promotion, and stay updated with the latest trends and best practices in link building and SEO.

How to identify high-quality websites for guest blogging and contributing to earn backlinks?

Start by conducting thorough research within your niche to identify reputable and authoritative websites. Look for websites with high domain authority, engaged audiences, and a strong presence in your industry. Reach out to the website owners or editors, expressing your interest in contributing valuable content and include a link back to your website within the author bio or article.

How to build relationships and network with influencers and industry leaders for link building purposes?

Engage with influencers and industry leaders through social media platforms, attend industry events, and actively participate in relevant discussions and communities. Show genuine interest in their work, share their content, and provide valuable insights. Over time, these interactions can lead to opportunities for collaboration, such as guest blogging, interviews, or mentions on their websites.

How to create linkable content that attracts natural backlinks?

Focus on creating high-quality and informative content that provides value to your target audience. Develop in-depth guides, research papers, case studies, or industry reports that address common challenges or provide unique insights. Additionally, visual content like infographics can be highly shareable. Make sure to optimize your content for search engines, promote it through various channels, and include social sharing buttons to encourage backlinking.

How to leverage broken link building to earn quality backlinks?

Use tools like Check My Links or Ahrefs to identify broken links on relevant websites within your niche. Once you find a broken link, create a piece of content on your website that is a suitable replacement for the broken link. Reach out to the website owner or webmaster, inform them about the broken link, and suggest your content as a valuable replacement. This approach helps the website owner fix the broken link and provides you with an opportunity to earn a quality backlink.

How to monitor and evaluate the health of your backlink profile?

Utilize tools like Google Search Console, Moz, or SEMrush to monitor the health of your backlink profile. Regularly audit your backlinks to ensure they are from reputable sources and relevant to your website's content. Look for any toxic or spammy backlinks and disavow them if necessary. Keep track of your backlink acquisition progress and analyze the impact of your link-building efforts on your website's rankings and organic traffic.

People also ask

Link building plays a crucial role in SEO by helping search engines determine the authority and relevance of a website. Quality backlinks act as votes of confidence, indicating that other websites find your content valuable. Search engines consider these backlinks when ranking websites, and websites with high-quality backlinks are more likely to rank higher in search results.

Backlinks help boost website rankings by signaling to search engines that your website is trustworthy and authoritative. When reputable websites link back to your site, search engines consider it a positive endorsement and may reward your website with higher rankings. Quality backlinks also increase the chances of your content being discovered by a broader audience, which can lead to more organic traffic and visibility.

Several strategies can help you earn quality backlinks:

  • Guest Blogging: Contribute valuable content to authoritative websites in your niche and include a link back to your website.
  • Building Relationships: Engage with influencers, bloggers, and industry leaders to establish connections that may lead to backlink opportunities.
  • Creating Linkable Content: Develop high-quality, informative content that others would want to link to and share with their audiences.
  • Broken Link Building: Identify broken links on relevant websites and offer your content as a suitable replacement.
  • Earning Mentions: Position yourself as an expert and create compelling content that others naturally reference and link to.

No, not all backlinks are equally valuable. Quality matters more than quantity. Backlinks from authoritative and relevant websites hold more weight and are considered more valuable by search engines. It's better to have a few high-quality backlinks from reputable sources than a large number of low-quality or spammy backlinks. Focus on earning backlinks from reputable websites within your industry to maximize their impact on your rankings.

You can monitor the quality of your backlinks by regularly auditing your backlink profile. Use tools like Google Search Console, Moz, or SEMrush to identify the websites linking to your site. Look for backlinks from authoritative and relevant sources. Assess factors like domain authority, the reputation of the linking website, and the context in which the link is placed. Disavow any toxic or spammy backlinks to protect your website's ranking.

Privacy Policy

Effective date: December 02, 2018

Artistic Bird (us, we, or our) operates the https://www.artisticbird.com website (the "Service").

This privacy policy has been ordered to more readily serve individuals who are worried about how their Personally identifiable information (PII) is being utilized on the web. As used in US protection law and data security, PII can be utilized alone or with other data to distinguish, contact, or find a solitary individual or recognize a person in a setting. Kindly read our security strategy cautiously to get a reasonable comprehension of how we gather, use, ensure, or handle your Personally Identifiable Information as per our site.

We use your data to provide and improve the Service. Using the Service, you agree to this policy's collection and use of information. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://www.artisticbird.com.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected


Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Cookies and Usage Data
Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data, including a unique anonymous identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and improve and analyze our Service.

You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, you may not use some portions of our Service if you do not accept cookies.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Please visit our Cookies Policy Page for more information about the cookies we use and your choices regarding cookies.

Use of Data

Artistic Bird uses the collected data for various purposes:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues
Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers outside your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside India and choose to provide information to us, please note that we transfer the data, including Personal Data, to India and process it there.

Your consent to this Privacy Policy, followed by your submission of such information, represents your agreement to that transfer.

Artistic Bird will take all steps reasonably necessary to ensure that your data is treated securely and following this Privacy Policy. No transfer of your Personal Data will take place to an organization or country unless adequate controls exist, including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

Artistic Bird may disclose your Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation.
  • To protect and defend the rights or property of Artistic Bird.
  • To prevent or investigate possible wrongdoing in connection with the Service.
  • To protect the personal safety of users of the Service or the public.
  • To protect against legal liability.
Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics
  • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its advertising network.
  • You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
  • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en.
Links To Other Sites

Our Service may contain links to other sites that we do not operate. If you click on a third-party link, you will be directed to that third-party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for third-party sites or services' content, privacy policies, or practices.

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions:

  • Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
  • Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
  • Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
  • Vital interests: Processing Personal Data is necessary to protect Your vital interests or another natural person.
  • Public interests: Processing Personal Data is related to a task carried out in the public interest or the exercise of official authority vested in the Company.
  • Legitimate interests: Processing Personal Data is necessary for the legitimate interests pursued by the Company.

In any case, the Company will gladly help clarify the specific legal basis that applies to the processing, mainly whether the provision of Personal Data is a statutory or contractual requirement or a requirement necessary to enter into a contract.

Your Rights under the GDPR

The Company undertakes to respect your personal data confidentiality and guarantee. You can exercise Your rights.

You have the right under this Privacy Policy, and by law, if You are within the EU, to:

  • Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, you can access, update or request the deletion of Your Personal Data directly within Your account settings section. Please contact us to assist you if you cannot perform these actions yourself. This also enables You to receive a copy of the Personal Data We hold about You.
  • Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information. We hold about You corrected.
  • Object to processing of Your Personal Data. This right exists where we rely on legitimate interest as the legal basis for Our processing. There is something about Your particular situation which makes You want to object to our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Data for direct marketing purposes.
  • Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
  • Request the transfer of Your Personal Data. We will provide to You, or to a third party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information that You initially provided consent for Us to use or used the information to perform a contract with You.
  • Withdraw Your consent. You have the right to withdraw Your consent to use your Personal Data. If You cancel Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.

Exercising Your GDPR Data Protection Rights

You may exercise your access rights, rectification, cancellation, and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. If you are in the European Economic Area (EEA), please contact your local data protection authority in the EEA for more information.

COPPA (Children Online Privacy Protection Act)

Our Service does not address anyone under 18 ("Children").

We don't intentionally gather recognizable data from kids or anybody younger than 18. Please contact us if you are a parent or guardian and know that your Children have provided us with Personal Data. If we become mindful that we have collected Personal Data from children without confirmation verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will notify you via email and a prominent notice on our Service before the change becomes effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. This Privacy Policy changes are effective when posted on this page.

Contact Us

If you have any questions regarding this Privacy Policy, you may contact us using the information below.

Scroll to top

Get in Touch

Have a question or need help with your project? Fill out the form below and one of our experts will get back to you as soon as possible. We look forward to hearing from you!