A lot of us believe that website design is what you say.
But Steve Jobs got it suitable years ago when he said, “website design is how it works.”
While your website should look pleasant, it should also work correctly. It should have the best of both worlds. It should have that ex-factor to hold the attention of your visitors. That is only possible through a good user experience.
However, even today, we are using old website design features and do nothing but hurt your conversions.
Don’t believe this? Take a look at the five design faux pas that are killing your website conversions big time.
Are you making these website design mistakes?
- Everything that moves is not stunning : Carousel sliders are catchy, undoubtedly. It is extremely popular because it allows you to include more information, images, and content on a single page without overloading your users. Still, if you ask the best designers and marketers if it´s a good choice? The answer will be NO! Because carousel sliders take up most of your website space, and despite this, data shows they don’t convert, the clicks or interaction expected from this fancy feature is not as expected. So, why waste your screen space. Instead, use a static image and have your content on it.
- Move it faster : Website page load speed is a big problem today. Heavy page elements like carousel sliders, flash animation, or rich graphics quickly drain your website load speed. And speed is all you need when it comes to traffic, web design, conversions, and keeping your visitors hooked. If your website is slow, you will naturally have a high bounce rate, low traffic, and ultimately more down conversion. Hence, you should fix this problem by cleaning up the bloated code and checking your page speed insight to know the causes behind the slow speed.
- Don’t be anti-social : Social sharing is essential for marketing your content and branding your business. It is a great source to drive traffic to your website. One of the most significant design issues these days is ignoring the power of social sharing buttons. Many websites we see don’t have a social share button on their blog page/post. Even if they have one, it is on the homepage, which is of no use. It would help if you also kept in mind that never put a share button on the top or banner of your blog post;always embed it towards the end of the post.
- No one likes bland food : Sometimes extremely flat website design techniques may harm your traffic and conversions. No jazz and heavy images mean you should give up even the essential design elements. It would help if you informed users what they have to do next while browsing your site. The concept of flat design doesn’t mean you should just put up an image without any copy or text. Proper CTA, headline, copy, and relevant copy are the essential elements every design/page must have for better conversions. You should give some details to help users navigate the pages smoothly and know why they should click on a particular image.
- Straightforwardness is new smartness : It would be best not to play with your user’s intelligence. Be clear and straightforward in your communication. For example, if you have a website page that talks about your company, label it clearly as ‘About Us’ instead of ‘Who We Are,’ ‘Leadership,’ etc. because not everyone will spend time to understand and appreciate your fancy title.