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05 August, 2020 Experience Design

5 Web Design Goof Ups to Avoid to Improve your Website Conversions

A lot of us believe that website design is what you say.

But Steve Jobs got it right years ago when he said “website design is how it works.”

Absolutely!

While your website should look pleasant, it should also work properly. It should have the best of both worlds.  It should have that ex-factor to hold the attention of your visitors. That is only possible through good user experience.

However, even today we are using website design features that are old and do nothing but hurt your conversions.

Don’t believe this? Take a look at the five design faux pas that are killing your website conversions big time.

Are you making these website design mistakes?
 

  1. Everything that moves is not stunning

    Carousel sliders are catchy, undoubtedly. It is extremely popular because it allows you to include more information, more images and more content on a single page without overloading your users. Still if you ask the best designers and marketers if it´s a good choice? The answer will be NO! Because carousel sliders take up a majority of your website space, and despite this data shows they don’t convert;the clicks or interaction expected from this fancy feature is not as expected. So, why waste your screen space. Instead, use a static image and have your content on it.
     
  2. Move it faster

    Website page load speed is a big problem today. Heavy page elements like carousel sliders, flash animation or heavy graphics quickly drains your website load speed. And speed is all you need when it comes to traffic, web design, conversions and keeping your visitors hooked. If your website is slow, you will naturally have high bounce rate, low traffic and ultimately lower conversion. Hence, you should fix this problem by cleaning up the bloated code, keep a check on your page speed insight to know the causes behind slow speed.
     
  3. Don’t be anti-social

    Social sharing is really important for marketing your content and branding your business. It is a great source to drive traffic on your website. One of the biggest design issues these days is ignoring the power of social sharing buttons. A lot of websites we see don’t have a social share button on their blog page/post. Even if they have one, it is on the homepage which is of no use. You should also keep in mind that never put a share button on the top or banner of your blog post;always embed it towards the end of the post.
     
  4. No one likes bland food

    Sometimes extremely flat website design techniques may harm your traffic and conversions. No jazz and heavy images does not mean you should give up even the basic elements of design. You should inform users what they have to do next while they are browsing your site. The concept of flat design doesn’t mean you should just put up an image without any copy or text.  Proper CTA, headline, copy and relevant copy are the essential elements every design/page must have for better conversions. You should give some details to help users navigate through the pages smoothly and know why they should click on a particular image.
     
  5. Straightforwardness is new smartness

    You should not play with your user’s intelligence. Be clear and straightforward in your communication. For example, if you have a website page that talks about your company, label it clearly as ‘About Us’ instead of ‘Who We Are,’ ‘Leadership’ etc. Because not everyone will spend time to understand and appreciate your flowery title.
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