Web Development 12 June, 2023

Why Progressive Web Apps Are the Future of Mobile-Friendly Websites

Discover why Progressive Web Apps (PWAs) are the future of mobile-friendly websites. Explore the benefits and features of PWAs for enhanced user experiences and improved performance.

Why Progressive Web Apps Are the Future of Mobile-Friendly Websites


In today's digital age, mobile devices have become an integral part of our lives. As a result, businesses are continuously seeking ways to provide seamless and engaging experiences to their mobile users. One technology that has gained significant attention in recent years is Progressive Web Apps (PWAs). These innovative applications combine the best of web and mobile app experiences, delivering a range of benefits for both businesses and users. In this blog post, we will explore why Progressive Web Apps are considered the future of mobile-friendly websites, examining their key advantages and the impact they can have on user engagement and business success.

Enhanced User Experience

User experience is a critical factor in the success of any digital product. Progressive Web Apps offer a superior user experience by providing fast loading times, smooth navigation, and an app-like interface. By leveraging modern web technologies such as Service Workers and Web App Manifests, PWAs enable offline access, push notifications, and seamless background updates. These features enhance user engagement and satisfaction, as users can access the app even in low or no internet connectivity environments. With PWAs, businesses can eliminate the friction traditionally associated with web browsing, ensuring a smooth and immersive experience for their mobile users.

Increased Accessibility

Accessibility is a vital consideration in today's inclusive digital landscape. Progressive Web Apps excel in this area by being accessible to a broad range of users. Unlike native mobile apps, PWAs are not tied to specific platforms or app stores. They can be accessed directly through a web browser, eliminating the need for users to download and install apps from various app stores.

This flexibility makes PWAs easily discoverable and accessible to users across different devices and operating systems, including iOS, Android, and desktop platforms. With a single PWA, businesses can reach a larger audience and reduce the development and maintenance costs associated with building separate native apps for different platforms.

Improved Performance and Speed

In today's fast-paced world, users expect instant access to information and seamless interactions. Progressive Web Apps deliver on these expectations by prioritizing performance and speed. By utilizing caching and preloading techniques, PWAs can load content and respond quickly, even on slow or unreliable networks.

This ensures a smooth and uninterrupted user experience, reducing bounce rates and increasing user retention. PWAs also benefit from being lightweight compared to native apps, which translates into faster downloads and installation. The combination of improved performance and speed makes PWAs an attractive option for businesses looking to provide an exceptional mobile experience that keeps users engaged and satisfied.

Cost-Effectiveness and Easy Maintenance

Developing and maintaining separate native apps for different platforms can be a costly and time-consuming process. Progressive Web Apps offer a cost-effective alternative by enabling businesses to build a single app that works across multiple platforms. With PWAs, there's no need to allocate resources for platform-specific development and updates. Changes and improvements can be implemented on the web app, and users will receive the updated version automatically the next time they access it. This streamlined development and maintenance process saves time, effort, and resources, allowing businesses to focus on other critical aspects of their operations.

Seamless Integration and Discoverability

One of the significant advantages of Progressive Web Apps is their seamless integration with existing web platforms. Since PWAs are built with web technologies, they can be easily integrated into existing websites or web applications. This integration enables businesses to leverage their existing infrastructure, content, and features while enhancing the user experience with the benefits of PWAs.

Additionally, PWAs benefit from being search engine discoverable, which means they can be indexed and appear in search engine results, just like traditional websites. This increases their visibility and discoverability, allowing businesses to reach a wider audience and attract more organic traffic. Unlike native apps, which often require users to search and download them from app stores, PWAs can be accessed directly through a web browser, making them more accessible and convenient for users.


Progressive Web Apps are paving the way for the future of mobile-friendly websites. With their focus on enhanced user experience, increased accessibility, improved performance and speed, cost-effectiveness, and seamless integration, PWAs offer numerous advantages for businesses and users alike. As the digital landscape continues to evolve, providing a mobile-friendly experience that exceeds user expectations is paramount for success. By embracing Progressive Web Apps, businesses can deliver exceptional mobile experiences, reach a broader audience, reduce development and maintenance costs, and stay ahead in the competitive online market. With their numerous benefits and promising future, PWAs are undoubtedly a game-changer in the realm of mobile-friendly websites.

How to build a Progressive Web App?

Building a Progressive Web App involves utilizing web technologies like HTML, CSS, and JavaScript, along with the integration of Service Workers and Web App Manifests. These technologies enable offline access, push notifications, and other app-like features. Following a step-by-step guide or seeking assistance from experienced web developers can help you build a Progressive Web App tailored to your specific needs.

How to optimize a Progressive Web App for performance?

To optimize a Progressive Web App for performance, you can implement techniques such as caching, lazy loading of resources, and minimizing file sizes. Optimizing images, leveraging browser caching, and reducing unnecessary JavaScript can significantly improve load times and overall performance. Regularly monitoring and optimizing your app's performance using tools like Lighthouse or PageSpeed Insights can also help identify areas for improvement.

How to make a Progressive Web App discoverable by search engines?

Progressive Web Apps are inherently discoverable by search engines. However, to enhance their visibility, you can ensure your PWA follows SEO best practices. This includes using descriptive meta tags, optimizing page titles and headings, creating a sitemap, and implementing proper schema markup. Additionally, promoting your PWA through backlinks, social media, and content marketing can also improve its discoverability and organic search rankings.

How to implement push notifications in a Progressive Web App?

Implementing push notifications in a Progressive Web App requires integrating a push notification service like Firebase Cloud Messaging or OneSignal. You would need to register your PWA with the chosen service, obtain the necessary API keys, and handle the logic for displaying and handling push notifications in your app. Documentation and tutorials provided by the push notification service can guide you through the implementation process.

How to ensure offline functionality in a Progressive Web App?

Offline functionality in a Progressive Web App can be achieved through Service Workers. By caching necessary assets and implementing a robust caching strategy, your app can continue to function even when users are offline or have limited connectivity. Implementing offline fallbacks for critical content and using IndexedDB for data storage can further enhance the offline experience.

People also ask

A Progressive Web App is a web application that utilizes modern web technologies to deliver an app-like experience to users. PWAs offer features such as offline access, push notifications, and the ability to install them on the home screen of a device. They combine the reach and accessibility of the web with the functionality and performance of native mobile apps.

Progressive Web Apps offer several benefits for businesses, including enhanced user experience, increased accessibility, improved performance, cost-effectiveness, and seamless integration. They can improve user engagement, reach a broader audience, reduce development and maintenance costs, and provide a consistent experience across different platforms and devices.

Yes, Progressive Web Apps can work offline. By utilizing Service Workers, PWAs can cache essential assets and data, allowing users to access and interact with the app even without an active internet connection. When the connection is reestablished, the app can synchronize data and perform updates in the background.

Progressive Web Apps can positively impact SEO. They are discoverable by search engines and can be indexed and ranked in search results, similar to traditional websites. Additionally, PWAs often provide a better user experience, which can lead to increased user engagement and longer visit durations, both of which are factors that search engines consider when ranking websites.

Progressive Web Apps can be secure when implemented correctly. They utilize HTTPS to ensure data privacy and integrity. Implementing security best practices, such as using secure APIs, validating user inputs, and protecting sensitive information, is essential to ensure the security of your Progressive Web App.

Privacy Policy

Effective date: December 02, 2018

Artistic Bird (us, we, or our) operates the https://www.artisticbird.com website (the "Service").

This privacy policy has been ordered to more readily serve individuals who are worried about how their Personally identifiable information (PII) is being utilized on the web. As used in US protection law and data security, PII can be utilized alone or with other data to distinguish, contact, or find a solitary individual or recognize a person in a setting. Kindly read our security strategy cautiously to get a reasonable comprehension of how we gather, use, ensure, or handle your Personally Identifiable Information as per our site.

We use your data to provide and improve the Service. Using the Service, you agree to this policy's collection and use of information. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://www.artisticbird.com.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected


Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Cookies and Usage Data
Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data, including a unique anonymous identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and improve and analyze our Service.

You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, you may not use some portions of our Service if you do not accept cookies.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Please visit our Cookies Policy Page for more information about the cookies we use and your choices regarding cookies.

Use of Data

Artistic Bird uses the collected data for various purposes:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues
Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers outside your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

If you are located outside India and choose to provide information to us, please note that we transfer the data, including Personal Data, to India and process it there.

Your consent to this Privacy Policy, followed by your submission of such information, represents your agreement to that transfer.

Artistic Bird will take all steps reasonably necessary to ensure that your data is treated securely and following this Privacy Policy. No transfer of your Personal Data will take place to an organization or country unless adequate controls exist, including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

Artistic Bird may disclose your Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation.
  • To protect and defend the rights or property of Artistic Bird.
  • To prevent or investigate possible wrongdoing in connection with the Service.
  • To protect the personal safety of users of the Service or the public.
  • To protect against legal liability.
Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics
  • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its advertising network.
  • You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
  • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en.
Links To Other Sites

Our Service may contain links to other sites that we do not operate. If you click on a third-party link, you will be directed to that third-party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for third-party sites or services' content, privacy policies, or practices.

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions:

  • Consent: You have given Your consent for processing Personal Data for one or more specific purposes.
  • Performance of a contract: Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
  • Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
  • Vital interests: Processing Personal Data is necessary to protect Your vital interests or another natural person.
  • Public interests: Processing Personal Data is related to a task carried out in the public interest or the exercise of official authority vested in the Company.
  • Legitimate interests: Processing Personal Data is necessary for the legitimate interests pursued by the Company.

In any case, the Company will gladly help clarify the specific legal basis that applies to the processing, mainly whether the provision of Personal Data is a statutory or contractual requirement or a requirement necessary to enter into a contract.

Your Rights under the GDPR

The Company undertakes to respect your personal data confidentiality and guarantee. You can exercise Your rights.

You have the right under this Privacy Policy, and by law, if You are within the EU, to:

  • Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, you can access, update or request the deletion of Your Personal Data directly within Your account settings section. Please contact us to assist you if you cannot perform these actions yourself. This also enables You to receive a copy of the Personal Data We hold about You.
  • Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information. We hold about You corrected.
  • Object to processing of Your Personal Data. This right exists where we rely on legitimate interest as the legal basis for Our processing. There is something about Your particular situation which makes You want to object to our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Data for direct marketing purposes.
  • Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
  • Request the transfer of Your Personal Data. We will provide to You, or to a third party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information that You initially provided consent for Us to use or used the information to perform a contract with You.
  • Withdraw Your consent. You have the right to withdraw Your consent to use your Personal Data. If You cancel Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.

Exercising Your GDPR Data Protection Rights

You may exercise your access rights, rectification, cancellation, and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. If you are in the European Economic Area (EEA), please contact your local data protection authority in the EEA for more information.

COPPA (Children Online Privacy Protection Act)

Our Service does not address anyone under 18 ("Children").

We don't intentionally gather recognizable data from kids or anybody younger than 18. Please contact us if you are a parent or guardian and know that your Children have provided us with Personal Data. If we become mindful that we have collected Personal Data from children without confirmation verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will notify you via email and a prominent notice on our Service before the change becomes effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. This Privacy Policy changes are effective when posted on this page.

Contact Us

If you have any questions regarding this Privacy Policy, you may contact us using the information below.

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