Sol Melia

New Shanghai´s hotel needed a website in Japanese, Korean and Chinese. We made it.

Sol Melia is a global hotel leader with properties all around the world. We have help them in the localization to Korean, Japanese and Russian when a new our clients faced a new challenge, the expansion in China.

The Chinese Expansion started in Shanghai

As a mayor player Sol Meliáwanted to set a footprint on the Chinese market with the start of several hotels, and wanted to make Shanghai's Melia hotel had to be a flagship for the many more hotels openings. 

A multilanguage plan for a luxury 5 stars hotel

We started a site that integrated booking system in 4 languages: Russian, Chinese, Korean and English. Marketing strategy included campaigns in Yandex search engine for Russia, Baidu number 1 search engine and Google ads in Korean language reaching all targeted audiences.

Full occupancy of over 600 rooms hotel

Campaigns lasted 6 months and many days hotel achieved full occupancy, a big success that gave Sol Meliáthe prestige as hotel manager in China and big profits.

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