Sol Melia is a global hotel leader with properties all around the world. We have help them in the localization to Korean, Japanese and Russian when a new our clients faced a new challenge, the expansion in China.
The Chinese Expansion started in Shanghai
As a mayor player Sol Meliáwanted to set a footprint on the Chinese market with the start of several hotels, and wanted to make Shanghai's Melia hotel had to be a flagship for the many more hotels openings.
A multilanguage plan for a luxury 5 stars hotel
We started a site that integrated booking system in 4 languages: Russian, Chinese, Korean and English. Marketing strategy included campaigns in Yandex search engine for Russia, Baidu number 1 search engine and Google ads in Korean language reaching all targeted audiences.
Full occupancy of over 600 rooms hotel
Campaigns lasted 6 months and many days hotel achieved full occupancy, a big success that gave Sol Meliáthe prestige as hotel manager in China and big profits.