The University hired us to advertise postgraduate masters degrees in 3 countries.
With 70 different degrees and masters UFV can train make you become almost an amazing any field. It’s human values, strong network and academic excellence make up a difference
Advertise many masters with one budget
Main marketing manager approached us and asked for strategy that could push all this wide offer, the project was a challenge, some careers are unknown and have low number of students, others have very good popularity and admission is limited.
The adaptative Google Ads campaign
We used a dynamic Google ads bidding strategies to balance the importance of each program and received reports from university about starting dates and admissions.
All this was fed into a algorithm that balanced bidding to optimize Google Ads rankings in a clever way that better suited our client.