Apadema faced significant challenges with their outdated website. The previous site was difficult to navigate, lacked essential functionality, and did not effectively communicate the organization's mission and services. It was not user-friendly, especially for the target audience, including individuals with intellectual disabilities, their families, and potential supporters. Additionally, the site struggled to attract volunteers and donors, crucial for sustaining Apadema's impactful programs.

Artistic Bird needed to address these issues by creating a modern, accessible, and engaging website. The goal was to ensure that all users, regardless of their technical ability, could easily find the information they needed, get involved with Apadema, and support their cause. This required a complete overhaul of the site's structure, design, and content.