Manufacturing Concrete


Poyatos project upgraded with Laravel for better backend performance, included a blog redesign for engagement, and design optimization, tackling SEO and user experience improvements.

The Challenge

Poyatos excels in providing integral solutions for concrete block plants worldwide. With over 1,000 clients in 80+ countries across five continents, they lead in delivering prefabricated concrete solutions.

The challenge at hand involves a three-fold transformation of your platform. First, there's the migration of the entire backend system from Core PHP to Laravel, a substantial task requiring careful planning and execution to ensure a seamless transition. Second, the blog section needs an overhaul, with the addition of categories to enhance organization and user experience. Lastly, the design improvements on both the homepage and blogs pose a creative challenge to make everything look aesthetically pleasing.

The Strategy

1. Backend Migration to Laravel:

  • Assessment and Planning: Conduct a comprehensive analysis of the existing PHP codebase to identify dependencies, potential issues, and the scope of the migration.
  • Data Migration: Develop a strategy for the smooth transfer of data from Core PHP to Laravel, ensuring data integrity throughout the process.
  • Testing: Implement a rigorous testing phase to identify and resolve any bugs or inconsistencies that may arise during or after the migration.
  • Deployment: Execute the migration in stages, closely monitoring system performance and user feedback to address any issues promptly.

2. Blog Section Improvement:

  • User Feedback: Gather feedback from users on the current blog section to identify pain points and areas for improvement.
  • Category Implementation: Integrate a robust category system, allowing users to easily navigate and discover content of interest.
  • SEO Optimization: Implement SEO best practices for the blog section to enhance visibility and attract a broader audience.
  • Mobile Responsiveness: Ensure the blog section is optimized for various devices, providing a consistent experience across platforms.

3. Design Enhancement:

  • User Interface Redesign: Collaborate with designers to create a modern, visually appealing interface for both the homepage and individual blogs.
  • A/B Testing: Implement A/B testing for different design elements to identify the most effective and engaging layouts.
  • Accessibility: Ensure the design changes adhere to accessibility standards, making the platform inclusive for all users.
  • Performance Optimization: Optimize images, scripts, and other elements to maintain fast load times and a smooth user experience.

The Result

1. Backend Migration:

  • Successful migration from Core PHP to Laravel with minimal downtime.
  • Improved system performance and scalability.

2. Blog Section Improvement:

  • Enhanced user experience with the addition of blog categories.
  • Increased engagement and content discoverability.

3. Design Enhancement:

  • Aesthetically pleasing homepage and blog layouts.
  • Positive user feedback on the improved visual appeal.
  • Potential increase in user retention and new user acquisition due to a more attractive and user-friendly platform.


Product revenue growth


Monitored keywords on the first
page of Google search


Store visits using keywords

Client's Testimonial

I am extremely happy with the changes made to our website. The new design looks amazing, and I can easily find the blogs I'm interested in with the new categories. Plus, the website runs smoothly after the backend upgrade. Great job, and thank you for making our online experience better!


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