29 July, 2020 Web Stores

5 Essential Points to Start an Online Clothing Business

With online clothing stores being a multi-billion industry today, it is obvious to get attracted towards the idea of starting one. Online clothing store is by far one of the most sought after eCommerce niche today.

But there is more to starting an online store than buying a domain and advertising it. In order to make your idea a success you need to choose the right niche, do right banding, and work not only on the quality of your clothes but also your website and the customer service.

Thanks to the introduction of online store builders like Shopify, BigCommerce and Magento, it’s now simpler than ever to set up an online store.

How to Sell Clothes Online?

If you have got a solid idea, inspiration and passion, we suggest you go for it. With this guide we will help you learn how to sell clothes online and make profits.

  1. Pick the right online clothing store niche - So before you choose your product, it is wise to decide which online clothing store niche you want to sell. This will help you devise a comprehensive plan around your target market and eventually ensure you are presenting your store in a right way. You will really have to conduct a deeper study of your niche market to be able to identify with their needs. This will help you curate the right product list, limit competition and earn customer goodwill. For instance, if you are targeting teenagers with an inclination towards pop culture, your product should convey that boldness - either through right messages on the clothes, color or both. Few of the points to note are:

    ●    Be unique to survive in this highly competitive market
    ●    Make sure you are passionate about this niche
    ●    Make sure your idea/niche has earning potential


    Choose the right product for your online store - Once you have finalized your store niche, it´s time to choose the products. Initially you might be tempted to sell every type of cloth and related accessories. However, this can be overwhelming. When starting an online clothing boutique, it is always advisable to start small;you can gradually diversify after gaining popularity for your brand. For example, if you have decided to start a niche online store for yoga and fitness products then create a list of must-have items and go ahead.


    Choose the right brand name - After you have decided your niche and products, it is time to think of a name that resonates with your brand. A good brand name gives your brand a personality;it should possess the following characteristics:

    It should be easy to remember - The idea is to keep it simple. You don’t need a very complicated or fancy name to win over your competition.
    It talks about your brand - If your online clothing store sells yoga/fitness items, then your brand name should be something that stirs up the feeling of peace, solitude, positivity, good health, healthy life etc. It should be a name that helps tell your brand story.
    It is expressive - When thinking about a brand name ask yourself - What do you want them to feel when they see your brand? Followed by how can I get them there.

  4. Advertising your online clothing brand - now that everything is finalized it is time to think how are you going to market it. Some of the best marketing tips for your online clothing store are - generating leads through newsletters, social media ads, influencer marketing, and word of mouth publicity.

  5. Value Loyal Customers - If you want to build a brand you will have to focus equally on attracting new customers and retaining the existing ones. Once you sell your product, be available to take their queries and address their grievances. After sales service is all it takes to build a fruitful brand.



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